Thursday, February 24, 2011

Kutaragi biography of Kin (b)

 The first chapter, red crown angry:
deformation, and sometimes rotating or rolling, but when the three-dimensional scene and the surrounding hh together for such a visual impact and health Kutaragi is his life has never been encountered before, he was deeply shocked, scared-e for a long time speechless. Ji Tian Bowen, not without pride to tell him the code name The latest research results, at the time in a very leading position in the world. Kutaragi healthy mind suddenly flashed such a thought: How to create a great commercial product! Bases.
Almost all the technology world, their dreams of nothing but the highest scientific award winning access to relevant, and the general business operators are often the lack of insight into future technology development, Kutaragi health as an ordinary technical personnel, but Application of cutting-edge technology of the goods have very high enthusiasm, which fully reflects its own unique temperament technical operators. into the Institute of information processing after Kutaragi duck to water and health have the feeling that almost every day one access to the world's most sophisticated digital technology, his vision and ability to a continuous rapid growth. However, the Sony Group in the eyes of colleagues in other departments, Kutaragi health has increasingly become an avid advocate of digital technology heresy children, on the only Shadow can look without fear.
1986 年 4 15, Kutaragi Jian Xinhua Nintendo first came to Kyoto to discuss cooperation matters, and he was so right in 1998, firmly believe that games will be family life in the future occupy a very important position, but almost no one was Sony Xinhua interested, I have been trying to apply the latest technology developed by consoles, and Nintendo is the only co-operation seems the development of a way! trying to efforts in marketing this agency's latest technology, but only Kutaragi health visit with a particular sense of mission. After a period of contact, Kutaragi health to assume that Nintendo's status has grown enough to know when Nintendo is fully committed to promoting FC peripheral equipment DISK SYSTEM, Kutaragi on the maximum size of 2Mb and the data read speed is only 300Kb / s disk device technology content quite objectionable, when Sony and other clubs have successfully developed a maximum capacity of 12Mb 3.5-inch form factor drives, the data read speeds of up to 3000Kb / s, and he thus think Nintendo's technical staff, though they have to create enthusiasm, but the first side of the world's lack of sensitive technology, their need to sell to their full Sony's new technology.
1987 year, Kutaragi health until finally a rare cooperation opportunities. Nintendo began developing FC of subsequent host, Kutaragi health commitment to the community to promote Sony's newly developed PCM audio processing chip, for which he repeated to any of The Second Development The Minister of the village, Masayuki such lobbying, the village, after consideration agreed to Kutaragi to bring audio chip to come to the test results. test day to compare the original with the Yamaha system for FM sound source chip and the Sony system of PCM audio chip, test results allows the face Kutaragi quite dull, Yamaha audio chip, the performance of the FM effect actually slightly better. Nintendo's technical staff after a very careful consideration, they think SFC must be a host of best-selling long-selling product, design should take into account the future development trend, PCM audio technology of plasticity is clearly far more than the already stale overripe the FM sound source technology, so eventually decided to use Sony's products. Nintendo decided to use another Sony product for other reasons; time Yamaha and Sega are close strategic alliance, Nintendo said it was deeply unhappy, select the strong technical force more reliance on Sony is also a wise choice for the assistant. Kutaragi health Sony and Nintendo successful technical cooperation, the first order volume reached 30 billion yen, the two agencies into the history of the honeymoon period. Sony was established in 1989 by Kutaragi Health Division is responsible for the HOME VIDEO, specially developed large scale integrated circuits for household use (LSI), active participation SFC host of Nintendo hardware design, the two agencies and technical personnel for pre-sale host MD Sega 16-bit hardware architecture was thoroughly to master the anatomy of its weaknesses, SFC hosts increased the expansion of MD do not have reduced function, specifically Sony development of the audio chip 8-channel PCM can show the source, the final SFC of the hardware performance is completely beyond the competitors.
into 1988, NEC, and Sega has introduced large-capacity CD-ROM with the media game console, due to strategic containment considerations, Nintendo is also in that year in September at a press conference, announced a partnership with Sony to jointly develop SFC with the CD host. Sony is also in the month set up the VIDEO DISK Business Division, Kutaragi health as PS Business Office, Room long. CD host codename for the cooperation contract, Sony president Dahe Code male and Nintendo president Hiroshi Yamauchi the highest two sides shook hands with business representatives attended the ceremony, specifically in his will in the Sony demonstrated a DEMO Jurassic period dinosaur ecology of images, the performance of high-quality results make the scene reporters and industry amazed. So far, many people as Nintendo and Sony, the ultimate co-break in the end confused, we Kutaragi Health in November 1989 to submit the business report might be able to vaguely look into the depths that some clues: The first phase of the tactics is the use of Nintendo's popular game hardware, the second stage is to promote and market the CD, LD to a third party to promote such integration, and then extended to other areas such as publishing and education, as long as the successful establishment of the CD hh -ROM-driven specifications, Sony will be invincible in the future! Go to Kyoto, the purpose of this trip is to Chicago in the United States two days later at the CES Consumer Electronics Show held in terms of PSX and Nintendo jointly issued the final run, his bright prospects for the future is full of confidence. just about to send car Shinkansen , then as Sony widely reported publicity Senior Managing Director of Nobuyuki Idei, solemnly in Kutaragi health before: surprise: Nintendo Head Office at East Temple, both beginning and end is relatively silent in the car. arrived after Nintendo Xinhua, Hiroshi Yamauchi and even past the village has been working closely with the other Yigai Bierbuxian Ya, Out in Compliment's actually never met the NOA ( Nintendo of America) president Arakawa fact, slightly after the greeting, Kutaragi Arakawa health requirements immediately straight to the point of major European and American newspapers published rumors of contract interpretation abandoned broken, bow Arakawa real long silence and then replied, stressing each syllable: ; Please rest assured! Nintendo will definitely comply with contractual commitments. Phillips held a press conference announced the joint development of SFC equipped with a CD-I specifications host, this immediately caused uproar in the industry. Sony do a position by sudden changes chaos, the minister of propaganda widely reported immediately to the Nintendo Fuyong constitution for a question, Nintendo side is the answer: consultations carried out intermittently between nearly a year, until May 1992 broke down before the fact. We have three of the events understand the relationship between the community, Philip was actively promoting its CD-I specifications, naturally do not want Sony's CD-ROM specification rapid expansion of forces, and Nintendo fully aware of Sony's future strategic offensive potential, the technical ability of the community are very afraid. out of common interests, Nintendo and Philips finally come together entirely reasonable. unexpected ordeal for health Kutaragi has never experienced the physical and psychological pain felt, used to think Nintendo is more than their colleagues in some of the common language, such as the sudden betrayal that he felt extremely resentful. in the Sony Club, the Kutaragi also met with various aspects of health pressures, Sony had originally planned to terminate the SFC with the supply of audio processing chip for Nintendo's breach of contract action plan as revenge, but the resulting huge loss of billions of yen was ailing Sony unbearable, many of the past to oppose the cause of his colleagues have digital Kutaragi blamed the offensive actions undermine Sony's face. for a long period of time, Kutaragi health are gloomy face without saying anything, when he was not compared with CMG cooked head of crisis management agencies have long-Hui Germany to others in the future thus described: . change, young people are changing the consumer psychology in the superior position of the imminent collapse of Nintendo, Sony can take as long as a clear direction, can open up a road of development independently. collapsed, the Sony internal game console business in full retreat argument one o'clock occupy the mainstream, many people think that Sony could not in the TV industry and dominate many years of Nintendo to compete, even the president of Dahe typical male thought so, only Kutaragi healthy one 24 single dissenting .6 held at the King Hill Xiong Dahe typical business meeting personally chaired the meeting on the cause of the advance and retreat game console to start the discussion, the vast majority of high-level officials immediately announced that the retreat is the best policy, even worse who left a veteran that Sony Nintendo help with a host not sell. Kutaragi health calmly listening to the speeches colleagues, then got up to speak: A full support for the existing 16-bit Nintendo console, and the second line of development of the Sony game console alone, the third-round retreat. to my own choice, the second line is Sony's choice. Code male asked: provide consumers with the absolute shock of sensory effects hh Xiong Dahe Code can not help laughing when he heard, Sony's technical ability to run at that time also, but only about 10 million to achieve the scale of integrated circuit products, the world can create one of the few companies the size of 100 million, Kutaragi is the concept of health Some fantasy.
Kutaragi health seems to have been foreseen as early as the Great He laughed, he calmly replied: million circuit LSI, in order to force the end of Sony's technical considerations, in the past will soon be able to be easily achieved. , the daily joy, anger, acting without form or color, Kutaragi health, it seems he had already grasped the psychological, speech, continues with Nintendo betrayed the frustration and the deep trust of the Sony technology forces gradually rising up.
Challenge: ;
Chapter, and a great companion:
are many related works like Kutaragi deliberately portrayed as an omnipotent God and health, it seems PLAYSTATION great success solely on his body of one person, in fact if not leaders and colleagues who work closely with Kutaragi's lofty ideals into a virtual dream How long I'm afraid so.
Liangji need to know horses.
a male of large He has written biographical Code of the Japanese media have such claims: Vision. a good opportunity. from and Nintendo cooperation began, Sony community within the opposition to never been stopped, many veterans and even that argument into the game cause tarnish health to remain in the community in sooner or later will happen trouble, then go through and SME Maruyama Shigeo consultations, Kutaragi health, led by PS Business Division full of more than 10 people were transferred to SME name, office location moved to the original EPIC SONY where Aoyama chome New Castle Building. PS will be formally put into operation in migration, Microsoft WINDOWS operating system release triggered wave of popularity created a home computer memory production capacity and prices soaring, this typical male person Dahe use my deep in the electronics industry contacts Quartet contact sources, the initial commitment to the production of a PS memory on Sony to enter the club had success or failure of no confidence in the gaming industry is very concerned that this accounted for over one third of the overall production capacity of large orders to lose everything eventually end, but for Dahe my trust, the club finally accepted the manufacturing contract. the face of memory prices soaring trend, Kutaragi health have asserted, but is a temporary phenomenon, the other through the mass production system can slash manufacturing costs. but into the Since 1995, the rising trend of memory is more like a runaway horse is not inhibited, the voice of impeachment within the community come and go, against all the odds are still hung Dahe Code, SCE support the price war with competitors such as Sega, when in 1996 PS host to successfully enter the amount of 200 million units per month production system, only the year to fully recover the financial loss the previous scheme.
Sony Shigeo Maruyama, business people in the 100 veteran, a member of the early 70s ordered the acquisition and the formation of CBS SONY (SME's predecessor), regardless of his spring and summer seasons in the pioneering stage, has been wearing a white coat and tie every day, Department of cyanosis and out of Tokyo at night singing and dancing around the sensual places, some by unknown artists He personally identify packaging and Rounds. Maruyama Shigeo and Kutaragi health direct examination meeting in April 1989, the then Kutaragi Health to test the SFC of the audio processing chip to come to visit, SME employees of the game console business entirely ignorant, but Kutaragi's patient guidance soon completed the test, Maruyama this public to act capable appreciate. Sri Lanka when the SME is investing hundreds of millions of yen Development 10 corresponds to Nintendo FC and GB and other platform game, Maruyama Shigeo specially invited Kutaragi Experience in the Development of Health went to several games, Kutaragi, after trial, pointing to one of the game, admits: is critical to thousands of copies of the dismal sales end, was Kutaragi Kin recognition of a for barely sold 30,000 copies. Since then, Maruyama Shigeo it with Kutaragi health sympathetic and cited as an intimate, when Kutaragi at Sony delicate situation when Maruyama very readily agreed to accept, and Sony together the capital set up SCE, in the next 10 years time, he has always firmly supported the Kutaragi health. Maruyama Shigeo also the Sony Group in the leadership excellence with a vision enlightened people, back in early 1994 a business strategy meeting boldly predicted: as Sony Group CEO, as past work reasons, he knew Kutaragi health and Nintendo for many years between the months of bitterness, so make every effort to provide a variety of human and material resources of the aid. Nobuyuki Idei, the continuous support from, SCE from the previous three level branch leapt Group directly under the sub-clubs, and ordinary common technology's Kutaragi health is exceptional promotion to group vice director and SCE president. Idei himself is to promote the Sony Group to the digital revolution the dominant force in his taking office, proposed asked the trial move is not a liberal attitude, Xiong Dahe Code of Kutaragi's unrestrained was disconcerted, decided to look for a horse to fasten the reins to people, which he selected object is a German-Chinese Hui years. Tak Fai years 1969 to enter the Sony Group, the Ministry of Justice practice, when he was Minister of Justice of the Iraqi court protection in reading, writing the report on the book again and again hit section of praise, and cited as his life only to see the Wizards, immediately officially put him into .1971 Ministry of Justice, the German long-Hui to the United States participate in the U.S. launch of Sony's exclusive access to victory against litigation. Since then, billions of dollars in the amount of the acquisition of Columbia Pictures to play a full legal responsibility of people. Nintendo breach of contract storm in Germany, he also presided over the specific work of crisis management bodies, the relevant legal proceedings were assessed. received the group's new appointment, Germany Hui years in May 1993 returned by the New York office as vice president of SCE . If Kutaragi health is the founder of PS, Hui, Germany should be considered a long successful promotion of PS who knew nothing about the game of his career had several months of careful investigation by Nintendo after the operation, circulation of commodities as well as partnerships and other third-party software providers have a very intuitive understanding, and work out countermeasures .93 each on July 20th at the PS-X policy review meeting, the German long-Hui explained in one fell swoop pine, bamboo, plum three different strategic options, a variety of possible future events to predict the results from the later developments of view, Germany is very detailed and pragmatic marketing strategy. SCE in the future because of a price war with Sony Head Office spate of violent conflict, Germany Also in the long-Hui Bian, with its tongue made excellent time to eliminate the crisis.
homely Zuo Boya Secretary Sony Corporation has been called the excellent performance of advertising marketing widely reported in the Propaganda Department of the whole group is unique in one day in early .1993, Zuo Boya Division found in his desk a note: Where to do the great work? daylights, because he had never before come into contact with the real game, let alone produced. Idei As expected, the Secretary Zuo Boya expansive nature is naturally inclined to seek novelty of the adventurer, he eventually accepted the challenge graciously , together with the old boss, a well worked into the SCE. PS Series hosts a huge commercial success in the work of Zuo Boya Advertising Division led a very important role to play. in determining the starting PS slogan, the !! All the games are gathered here goals, so many young consumers in mind the moment called Taiwan, Saeki afterwards to express their views, said: Kutaragi health assistance achievements of the great dream of many people, the limited space between the sections are outlined only the first choice.

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